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Don
Reinertsen’s contribution to the management of product
development is recognised internationally. In 1983 he wrote
a landmark article that first quantified the value of
development speed, and which has been cited in the
frequently quoted McKinsey study that indicated “6 months
delay can be worth 33 percent of lifecycle profits.” He
coined the term “Fuzzy Front End” and began applying world
class manufacturing techniques in product development in
1985. Don is particularly noted for bringing fresh
perspectives and quantitative rigour to development process
management.
Don is
President of Reinertsen & Associates, specialising in the
management of the product development process. Before
forming his own company, he consulted at McKinsey & Co., and
was Senior Vice President of Operations for a private
diversified manufacturing company.
 His
book, ‘Managing the Design Factory’, is recognised as a
powerful and thoughtful application of manufacturing
thinking to product development. Don is also co-author of,
‘Developing Products in Half the Time’ which is a
universally acknowledged ‘must have’ text for product
leaders.
Don holds a
BSc in Electrical Engineering from Cornell University and an
MBA with distinction from Harvard Business School. He is a
frequent conference speaker and a gifted workshop leader and
facilitator. |
